Don’t let this be our future. Save our rainforest, stop global warming.
click the picture to enlarge it

A nice advertising created in a swimming pool to raise the environmental awareness about the risks of global warming.

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim

Don’t let this be our future. Save our rainforest, stop global warming.

These are others ad campaign related to global warming:
Global Warming Collection
Stop Global Warming

Comments

12 Response to 'Don't let this be our future'

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    http://seawayblog.blogspot.com/2008/07/dont-let-this-be-our-future.html?showComment=1306838675992#c6231981601070523969'> May 31, 2011 at 12:44 PM

    That is very impressive, can you provide technical details of how it was installed inside the pool ?

     

  2. Bill Abramovitz
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    Nice work. My question is do people associate Global Warming with their cities being submerged. A line of copy could have made a better connection. But hey, I could be all wet!

     

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    http://seawayblog.blogspot.com/2008/07/dont-let-this-be-our-future.html?showComment=1394477847107#c2912800279524452121'> March 10, 2014 at 7:57 PM

    I love this advertising campaign! It really delivers a strong message on the fast depleting rainforests and the overgrowth of the urban jungle. I also admire how it is strategically located in a swimming pool. Being in a pool, people are more attune to water and have a stronger connection to nature. And upon seeing the ad, it gives you that touch in the heart that compels you into doing the ad’s message to save nature. Great!
    Julius Horton